About the Campaign

The Just Getting By movement began in 2015 when the not-for-profit Michigan Credit Union League looked for an opportunity to make a difference in the lives of struggling Americans. The answer became Just Getting By – a feature-length documentary featuring the stories of financial hardship experienced by people across the nation. But as the team quickly discovered, there were too many stories to tell in one film. And the issues at the heart of the conversation – a fundamental lack of financial literacy and a general reluctance to talk about our personal finances – were too widespread to address without taking a more hands-on approach.


Today, Just Getting By is both a platform to showcase these stories of financial hardship and a resource for consumers to get help. Beginning a conversation about financial hardship allows us to remove the stigma for those that are just getting by and empower them to seek the financial resources they desperately need.

Just Getting By is produced by CU Solutions Group in Livonia, Michigan, in coordination with CUBE TV® Studios.


of Americans can't afford an emergency of up to $1,000

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CU Solutions Group Senior Management

Dave Adams


Drew Egan


Aaron Adams

Senior VP

Performance Solutions

Tim Bohlman

David Dean

Lisa Rizk

Senior VP

Technology Solutions

Senior VP

Marketing &

Product Development

Senior VP

Sales &

Corporate Marketing

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CUBE TV Studios

Aaron Kluck

Zachary Bucholtz

Kristi Chesney

Stefanie Haapala

Ariel Ryan

Tanner Havens

Director of Media Production

& Project Lead

JGB Project Management & Digital Media Producer

Senior Digital

Media Producer

JGB Project Management & Social Media Strategist

Financial Education

Content Writer

Digital Media Producer

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Additional Personnel

Cindi Ames

CUSG Technology Project Manager

Ben Jenkins

Web Development

Ken Ross

Nick Olexa